About Us

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

Upcoming Batches

09
Mar

Friday

7:00 AM IST

09
Apr

Monday

7:00 AM IST

16
Mar

Friday

7:00 AM IST

18
Apr

Wednesday

7:00 AM IST

Syllabus

  • Digital Marketing Strategy
  • Market Research
  • Crowd sourcing
  • Digital Strategy and Planning
  • SEO Fundamental & Concepts
  • Keyword Research
  • Conceptual Analysis
  • Link Building tips & techniques
  • Keeping track over the success of paid result
  • On page optimization
  • Off page optimization
  • Google Updates
  • SEO Tools operations & Management
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Ad Formats
  • Policies and Ad Quality issues
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google
  • Display network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
  • Introduction
  • How it works
  • Quality guidelines
  • SMO Basics
  • Twitter Page Optimization
  • Facebook Page Optimization
  • Linkedin Optimization
  • Google+ Page Optimization
  • YouTube Optimization
  • Social media sites
  • Image Optimization and Networking
  • Introduction
  • Twitter Ads
  • Facebook Ads
  • Micro Blogs for Business
  • Different types of display marketing
  • Retargeting and Dynamic Retargeting
  • Introduction to Mobile Marketing
  • Marketing Ecosystem of Display and Mobile marketing
  • Overview
  • Leads to create email lists
  • Email marketing planning
  • Email campaign
  • Newsletter
  • Understanding Affiliate Marketing
  • Google Analytics
  • Banners, Promos, Discounts
  • Email campaign
  • Campaign measurement and Tracking