SEM, SEO, SMM, SMO
Digital marketing is the marketing of products or services using internet technologies, through the internet channels such as search engines, websites, social media, email, and mobile apps. Most common types of digital or internet media marketing are,
Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Paid search or Pay-Per-Click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP).
Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result list for a specific set of search keywords. Here when the website appears on the top of the search engine result list without paying any money to the search engine company then it is called organic, natural or earned result.
Social Media Marketing (SMM) is the marketing strategy in which we use social media channels (Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service.
Social Media Optimization (SMO) is the marketing strategy to generate publicity in order to increase the awareness of a product, service brand or event by creating interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content"
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.